Press Release: JUST IN TIME FOR THE HOLIDAYS – SOURCE VITÁL APOTHECARY LAUNCHES NEW “MAKE YOUR OWN BEARD AND FACE OIL” CUSTOM PRODUCTS FOR MEN

FOR IMMEDIATE RELEASE
November 6, 2019

Made-to-Order Beard Oils Expertly Blended to Address Individual Beard Goal, Skin Needs and Scent Preferences

HOUSTON -

With a belief that personalization and high-quality natural ingredients are the key to formulating the most effective personal care products, Source Vitál Apothecary (Source Vitál) today announced custom beard and face oils will join their line of bespoke skin and body care products. Make Your Own Beard and Face Oil, a part of the Sir Vitál for men line, empowers anyone who wears facial hair to tailor-fit their grooming regimen to meet specific specifications such as beard goals, skin type and scent preferences.

“More than ever men are craving clean and natural grooming products that offer big results,” Source Vital CEO Paul Colgin said. “Sir Vitál Custom Beard and Face Oil delivers on that promise by offering a custom-blended product that is perfectly mixed to improve your skin and facial hair.”

Creating a custom beard and face oil takes about five minutes using a four-step checklist. Like a personal consult with a skin care expert, the customer answers a series of questions about their facial hair, skin type, favorite aromatherapy scents and other skin and beard needs. You also get to further customize your formula by adding your name on the label.

Custom Beard and Face Oil by Sir Vitál retails for an introductory price of $22 for 1.1 fl. oz.

“With more than 29,000 combinations there is a match that will help you, whether it’s preventing irritation from razor burn, improving the look of acne or fighting the signs of aging,” Colgin said. “Why buy off-the-shelf beard oils when you can customize your own?”

Made with 100% natural and organic ingredients like Organic Hemp Seed Oil, mineral-rich algae extracts, pure essential oils and other high-quality botanical oils, these beard oils not only serve to keep beards, goatees, mustaches and other facial hair looking healthy and well-kempt, they pull double duty as a way to hydrate and protect the skin (under and around facial hair) from pollution, environmental damage and the signs of premature aging.

Sir Vitál Custom Beard and Face Oils are vegan, cruelty free and do not contain any fillers, synthetic fragrance or dyes. They are blended to order in the heart of Houston, Texas.

How to Make Your Own Beard and Face Oil

Step 1: What are your beard goals?
(Choose up to two options)

  • GROW to assist with a fuller, thicker-looking beard
  • SOFTEN to hydrate and soften whiskers
  • WHISKER CONTROL to combat unruly facial hair
  • RAZOR BURN to calm the look of redness and irritation caused by the blade
  • NGROWN HAIRS to prevent the look of razor burn and inflammation
  • BEARDRUFF to fight the appearance of flakes and dryness

Step 2: Choose your skin type or concerns?
(Choose up to two options)

  • DRY SKIN to hydrate and moisturize dry, tight and dehydrated skin
  • OILY SKIN to promote a feeling of balance for oilier complexions
  • NORMAL SKIN to nourish and protect non-problematic skin
  • SENSITIVE SKIN to calm and soothe easily irritated skin
  • COMBO SKIN to offer harmony for skin that is oily here, dry there
  • ACNE/BLEMISHES to improve the look of blemishes and spots
  • AGING to freshen up weathered skin and improve the look of fine lines, wrinkles and discoloration

Step 3: Choose your scent

(Choose one)

  • Black Pepper Pine – masculine and outdoorsy scent
  • Cedarwood Vetiver – smells like a walk through a forest
  • Cilantro Citrus – bright and fresh scent
  • Cinnamon Rosemary – comforting and warming herbal scent
  • Cypress Mint – Invigorating green scent
  • Grapefruit – happy, fresh scent
  • Lavender Tansy – tranquil, herbal scent
  • Lime Sandalwood – bright and exotic
  • Patchouli Lime – grounding, earthy scent
  • Peppermint Tea Tree – cooling and stimulating

Step 4: Select “shots” for some extra oomph

(Choose up to two)

  • ABYSSINIAN OIL for added moisture and beard shine
  • ARGAN OIL to soothe and calm
  • ALGAE ELIXIR to restore vitality to tired, aging skin
  • COPAIBA BALSAM to improve the look of acne and scarred skin
  • JAPANESE SHIKON for brightening the look of dull skin
  • PRICKLY PEAR to improve the look of dark spots and large pores
  • PUMPKIN SEED OIL for thinning beards and inflamed skin
  • SWEET ALMOND OIL for ultra moisture and to promote the look of a thicker beard

Beard oils are the newest edition to Source Vitál’s collection of customized products, which include: Customized Facial Cocktails, Make Your Own Facial Mask and Make Your Own Bath Salts. Customized Facial Cocktails were the first in the line, launched at the Indie Beauty Expo Dallas in 2017. They have become one of Source Vitál’s most popular products and come in 1.1 fluid oz and a deluxe four-month supply.

For more than 30 years, Texas-based Source Vitál Apothecary, has formulated natural, spa-quality products for the skin, body and soul. Born in one of the first day spas in America, Source Vitál products are handcrafted with the best naturally sourced ingredients. The philosophy of the brand is to develop skin and body care solutions and products that are customized to an individual’s lifestyle, skin care and wellness goals.

For more information about Source Vitál Apothecary and Sir Vitál for men, visit SourceVital.com or contact Lindsey Pope at Lindsey@sourcevital.com, by phone at (512) 626-1591.

Click here for Custom Beard Oil images, logos and more. Please use photo credit: Source Vitál Apothecary.